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On June 26th, 2010, Daniel's UK road safety advert 'Embrace Life' was awarded Bronze at The Cannes Lions International Advertising Festival. On June 12th the New York Festival International Advertising Awards gave the film a Gold award. Created for the Sussex Safer Roads Partnership & Produced by Sarah Alexander, the film has had over 10.5 million views on YouTube alone & has been shown at the annual TED.com conference and featured on CNN and in Metro by D&AD.
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