On April 6th, 2011, Daniel's road safety advert 'Embrace Life' won the 'Best Viral Public Service Ad' at the Ad Age Viral Video Awards. For more information please visit: Ad Age Award Winners

Earlier this year 'Embrace Life' won Osocio's Campaign of the Year.
Jury member Tim Nudd from AdFreak.com said:

"The whole safe-driving category is full of blood and guts and scare tactics. “Embrace Life” beautifully goes in the other direction, artfully and poignantly making the point that you should wear a seatbelt because you want to live—not because you don’t want to die. It’s one of the most touching and compelling PSAs I’ve ever seen, and an overwhelming viral success. What more could you want from a social campaign?"

Visit Osocio: Osocio Campaign of the Year 2010

YouTube: Embrace Life - YouTube
D&AD: Embrace Life article at D&AD

Produced by Sarah Alexander and created for the Sussex Safer Roads Partnership, 'Embrace Life' has had over 13.5 million views on YouTube and has garnered the following awards:

YouTube Ad of the Year 2010
Gold Winner New York International Advertising Awards
Bronze Cannes Lion 2010
Prince Michael International Road Safety Award 2010
Osocio Campaign of the Year 2010
Advertising Producers Awards (APA) Collection 2010

Please contact Daniel via the following link: Email Daniel . For further information on licensing & broadcasting 'Embrace Life' please visit: alexandercommercials.co.uk